Of the now 15 million Netflix subscribers, a whopping 61% have streamed some sort of video for more than 15 minutes. That’s way up: Only 37% did the same in the year-ago quarter.
But that has a slightly unfortunate effect on Netflix’s business. Though many customers now use Netflix for its streaming capabilities than its traditional mail-order DVD and Blu-ray business, the company’s pricing is still disc-based. So there has been a shift toward the…
“.. producers should look beyond viewing brands as “promoters” (cf the current raft of Toy Story 3 and The A-Team tie-ups) and consider them as partners instead. Develop stories together that add value to the overarching narrative (think Jeep for Lost Experience) AND stay open-minded to the idea of engaging audiences through collective creativity.”
“Can we imagine deeper partnerships with producers that go beyond straightforward product placement or promotional work?”
“Is there an opportunity for non-entertainment brands to break properly into transmedia? What examples of best practice are out there?”
The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer – pulling content from Twitter to display real-time updates from and about Canada.
Despite the popularity of digital music, from single-track purchases to subscriptions, physical media has continued to generate the most music revenue in (almost) every market in the world. According to data from the International Federation of the Phonographic Industry (IFPI), though, that will soon change: revenue from digital music sales worldwide are on track to equal …
In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.
The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.
Mission Control
The room features six big monitors with five seats for Gatorade’s marketing team to track a number of data visualizations and dashboards –- also available on to employees on their desktops — that the company has custom built with partners including Radian6 (
) and IBM. Below are a few of the visualizations that …
This infographic was commissioned by Courrier Japon Magazine in Tokyo and is based on the article “The iPad Changes Everything” originally published by Fortune Magazine. It was printed in the July 2010 Issue.
It illustrates the introduction of the iPad and how many devices in …
Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the campaign and made it a viral success – in terms of both brand impressions and sales.
The banners are actually blog badges or widgets, that work like instant-win lottery tickets. Clicking the ’switch’ turned the images on any site - including other retail sites - into Uniqlo instant win tickets, with losing tickets remaining as banner ads. A widget was also offered to blog owners for their sites, allowing them to share in the winning opportunities – and to spread the campaign and message on the brand’s behalf.
The campaign ultimately generated almost 3 Million clicks, with over 4,00 blog badges installed, and a retail sales increase of 120%. This in contrast to the usually low click-through rates associated with traditional banner ads.
A new viral video from Hi-Tec Sports has a lot of viewers scratching their heads and raising their eyebrows, asking, “Could it really be possible to walk on water?”
The new viral from Hi-Tec is a documentary-style clip introducing a new sport called Liquid Mountaineering, in which athletes take a running start and run on top of water.
The great thing about ‘Walk On Water’ is that it is shot like a documentary and not like an advertisement. The name of the shoes isn’t even mentioned in the clip. The liquid mountaineers briefly mention that they came across some shoes “by mistake” that are totally water repellent. We see a quick money shot of water being poured on a pair of water repellent Hi-Tec shoes and go right back to the running on water. It’s just enough to get the brand name out there without being obvious about the promotional aspects of the video.
Source – Advertising Age
Best Buy is launching Movie Mode, a mobile platform that provides an interactive edge to movie viewing experiences.
Today, the agency announced the program’s first app, a tie-in to the upcoming animated film Despicable Me. Text ‘minion’ to 332211 to download the app directly to your phone, and it will translate everything the movie’s Minions characters are saying during the end credits.
This is a great way to embrace the second screen to create a larger, integrated …
