How the CRTC blew the wind right out of WIND’s sails

Last week was a pretty bad one for the Canadian wireless landscape. in terms of the customer. The CRTC ruled that Globalive, and hence their brand name subsidiary WIND, a foreign newcomer to the Canadian wireless landscape that promised to introduce serious competition into a overpriced, under-served and over state protected landscape, is too foreign.

WIND - good while it lasted

I understand that we have to have a competitive and regulated landscape, however it’s ironic that the CRTC works to “protect” Canadian companies from foreign competitors, even though WIND has already created 500 jobs in Canada for Canadians and planned to recruit many more. At the moment the company is reeling after approval from Industry Canada but then rejection from the CRTC. What’s more, reports have shown that Canadian wireless fees are amongst the highest in the developed world and WIND was set to seriously shake up the marketplace. We’ll just have to wait and see what happens after the inquiry. At the moment it’s just sad that WIND’s great ad campaign is no more than hot air at the moment.

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