Bands and solo artists must connect with their fans more than ever before. It’s not enough for a fan to like your music. Listeners don’t just like music anymore, they have to like the performer, the vocalist, the drummer, the guitarist. They even have to like your website design, your tone of voice, your image, your blog posts and Tweets. With unlimited online services available to market music and connect with your fans, mostly for free, it’s tempting to think that these tools are the beginning and end all of your music’s success. Sometimes, direct honesty and a personable insight into your music and your lives are all that is needed to created that fan connection.

“We’re a generation whose medium is television and movies, it just is.  As much as we might like music we like it better with visual stimulus accompanying it with digital media, with the inundation of bands, the rate bands are coming out, the rate that music is consumed, I mean people just listen to something once and then move on. People have no choice to make it the music equivalent of a magazine, the go get the ones that you want, the style that you like, you listen to it, then you get another one and just blow through them, I mean they’re not novels, they’re not someone pouring some tremendous amount of time to really make some difference in someones life.

If things keep going that way, it’s not going get any easier for us, I know that’s for certain. I mean if the music is as good as we always hope that it will be, which I have no idea, it’s impossible for us to be, have any idea what we’re doing really, then hopefully people will find it, that it’s worth finding.”

A documentary film by filmmaker Nicholas Kleczewski about one of America’s best unknown bands, The Snake The Cross The Crown.