conradbuck

What has social media really changed?

conrad — Tue, 17 Nov 2009 11:18:24 +0000

thought of the day: Marketing, advertising and branding has always been about creating an emotional connection with your customer. Social media hasn’t changed this, it’s simply made the connection a 2-way communication. Related posts:Presenting: 10 of the Smartest Big Brands in Social MediaGerd Leonhards presentation “Music 2.0 – The Time is NOW”Musician Imogen Heap on connecting with [...] Related posts:

Why music isn’t about making money

conrad — Tue, 03 Nov 2009 04:46:38 +0000

Everywhere I read I see voiced dismay about music not making anyone any money. Music being stolen, music being copied, music being turned into something that is watered down, diluted and shared without any respect for the label or the artist. It’s true, all this is happening but it doesn’t take away the fact that music is still being made without any thought of monetary reward. Musicians all around the world record and perform every day regardless of whether they’ll be paid for it or not. That’s music. Music’s an artform. A way to express, a way to escape, a way to entertain.

Do you think these guys, the Black Keys, think about money upfront before they perform? Do you think they are always worried about who rips off their music?

Why out of date technology is growing in demand

conrad — Tue, 03 Nov 2009 04:02:37 +0000

“Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce.

Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.

Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick’s weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.

Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.”

KLUGE from Northern Lights on Vimeo.

Just watching this video gives you an amazing insight into how passionate this guy is about printing. Who would you prefer to have print your wedding invitations? Someone like this who has a story to tell behind every print run he does? Someone who you can attach a story to your printed invitations or business cards? or someone you never met who has a printer connected up to a laptop in the back of their office?

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A day with 3sixteen – connecting with your fans

conrad — Tue, 03 Nov 2009 03:47:17 +0000

3sixteen, a men’s fashion design company based out of New York, in collaboration with filmmaker Hilton Carter, put together this great “day in the life” video that really gives a raw insight into the day-to-day work and goings on at their company. The fashion industry is known for it’s impenetrable wall of jaded perfection, along with the sad underlying reality that much of the clothing is made in large factories overseas. More and more companies like 3sixteen are changing whole industries one by one by using local manufacturers and creating a whole new fan following based on their openness, genuine, personable and down to earth approach.

A Day with 3sixteen from 3sixteen on Vimeo.

The music is by The Radio Dept. “Where damage isn’t already done”

How the CRTC blew the wind right out of WIND’s sails

conrad — Tue, 03 Nov 2009 01:40:06 +0000

Last week was a pretty bad one for the Canadian wireless landscape. in terms of the customer. The CRTC ruled that Globalive, and hence their brand name subsidiary WIND, a foreign newcomer to the Canadian wireless landscape that promised to introduce serious competition into a overpriced, under-served and over state protected landscape, is too foreign.

WIND - good while it lasted

I understand that we have to have a competitive and regulated landscape, however it’s ironic that the CRTC works to “protect” Canadian companies from foreign competitors, even though WIND has already created 500 jobs in Canada for Canadians and planned to recruit many more. At the moment the company is reeling after approval from Industry Canada but then rejection from the CRTC. What’s more, reports have shown that Canadian wireless fees are amongst the highest in the developed world and WIND was set to seriously shake up the marketplace. We’ll just have to wait and see what happens after the inquiry. At the moment it’s just sad that WIND’s great ad campaign is no more than hot air at the moment.

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The Swell Season Perform New Songs at an NPR Music Tiny Desk Concert

conrad — Mon, 02 Nov 2009 21:22:41 +0000

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Black Cab Sessions

conrad — Mon, 02 Nov 2009 21:18:45 +0000

A simply brilliant idea. Take a London cab, one of the most recognized vehicles in the world, and ask well known artists to perform live, unplugged, on the back seat. Amazing. Check out the whole roster here.

Gerd Leonhards presentation “Music 2.0 – The Time is NOW”

conrad — Mon, 02 Nov 2009 21:04:01 +0000

I’ll be honest, I don’t connect with many of Gerd Leonhard’s opinions on the music industry and where the whole music landscape is going but he does have some good snippets in many of his presentations. This is one of them from this presentation:

“The first question is not: shall I pay money for your music. The first question is WHY shall I pay attention to you.”

The above resonates with my previous post on how fans connect and follow artists and that just liking your music is not a good enough reason.

Why don’t I connect with some of Mr. Leonhard’s predictions and suggested solutions? Because many of his opinions are of a futurist, and futurists are continual predictors of supposed and wished for directions and solutions that rarely happen or are unrealistic to execute in time and space. The consumer will ALWAYS be ahead of the online marketing, social media and digital music industry. It’s easy to say that the walls surrounding copyright and pay-for-music should come down and that the future of music is free and paid for by advertising. But we all know that this isn’t sustainable and the ad revenue model doesn’t even work. Continually predicting what should be done always “tomorrow” doesn’t bring us any closer to executing solutions that deal with today’s issues, no matter how out of date they are.

Four succesful factors to building online communities

conrad — Mon, 02 Nov 2009 19:51:27 +0000

1. Content – the better the content, the more members you will have.

2. Members – the more members, the better content.

3. Member profile – ability to match member’s profiles together.

4. Transactions – easier it is to do the transaction, the more involved members will become.

source

Don’t expect Facebook to have a conscience

10 Levels of Intimacy in Communication

conrad — Mon, 02 Nov 2009 19:46:07 +0000

Great work from Ji Lee

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