conradbuck » Video

Why music isn’t about making money

conrad — Tue, 03 Nov 2009 04:46:38 +0000

Everywhere I read I see voiced dismay about music not making anyone any money. Music being stolen, music being copied, music being turned into something that is watered down, diluted and shared without any respect for the label or the artist. It’s true, all this is happening but it doesn’t take away the fact that music is still being made without any thought of monetary reward. Musicians all around the world record and perform every day regardless of whether they’ll be paid for it or not. That’s music. Music’s an artform. A way to express, a way to escape, a way to entertain.

Do you think these guys, the Black Keys, think about money upfront before they perform? Do you think they are always worried about who rips off their music?

Why out of date technology is growing in demand

conrad — Tue, 03 Nov 2009 04:02:37 +0000

“Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce.

Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.

Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick’s weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.

Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.”

KLUGE from Northern Lights on Vimeo.

Just watching this video gives you an amazing insight into how passionate this guy is about printing. Who would you prefer to have print your wedding invitations? Someone like this who has a story to tell behind every print run he does? Someone who you can attach a story to your printed invitations or business cards? or someone you never met who has a printer connected up to a laptop in the back of their office?

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A day with 3sixteen – connecting with your fans

conrad — Tue, 03 Nov 2009 03:47:17 +0000

3sixteen, a men’s fashion design company based out of New York, in collaboration with filmmaker Hilton Carter, put together this great “day in the life” video that really gives a raw insight into the day-to-day work and goings on at their company. The fashion industry is known for it’s impenetrable wall of jaded perfection, along with the sad underlying reality that much of the clothing is made in large factories overseas. More and more companies like 3sixteen are changing whole industries one by one by using local manufacturers and creating a whole new fan following based on their openness, genuine, personable and down to earth approach.

A Day with 3sixteen from 3sixteen on Vimeo.

The music is by The Radio Dept. “Where damage isn’t already done”

The Swell Season Perform New Songs at an NPR Music Tiny Desk Concert

conrad — Mon, 02 Nov 2009 21:22:41 +0000

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Black Cab Sessions

conrad — Mon, 02 Nov 2009 21:18:45 +0000

A simply brilliant idea. Take a London cab, one of the most recognized vehicles in the world, and ask well known artists to perform live, unplugged, on the back seat. Amazing. Check out the whole roster here.

Official Google music search feature video

conrad — Thu, 29 Oct 2009 06:39:19 +0000

Music video shot entirely on an iPhone

Piano Stairs

conrad — Tue, 13 Oct 2009 20:08:45 +0000

Can they make more people use the stairs?

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Mission Bicyles: Transfering an online experience to a physical store

conrad — Mon, 05 Oct 2009 22:05:17 +0000

With so much current focus on transferring an offline presence online and how companies can re-create their brand and consumer experience through websites, blogs and social media, it’s great to find an example of a complete reversal of the now typical marketing evolution path.

I’ve been following Mission Bicycles in San Francisco since they launched their website and just found this video from Adaptive Path which chronicles the process of transferring the existing online brand to a offline physical storefront presence.

Mission Bicycle Retail Experience from Adaptive Path on Vimeo.

It’s a great video however I’m struggling to generate the excitement of the “feeling” of the finished project. Adaptive Path obviously researched and surveyed cyclists on what their dream bike store would look and feel like however, much of the styling and direction is focused towards people that have no idea on bike parts or even why a more expensive crank is better than a cheap one. How is their target customer? I imagine that an avid cyclist can visualize what their ultimate machine would look and feel like, however for novices, the end result built and sat on a shelf with a price tag attached may be more the ticket.

Artists at work – The Snake The Cross The Crown

conrad — Sun, 04 Oct 2009 19:23:07 +0000

Bands and solo artists must connect with their fans more than ever before. It’s not enough for a fan to like your music. Listeners don’t just like music anymore, they have to like the performer, the vocalist, the drummer, the guitarist. They even have to like your website design, your tone of voice, your image, your blog posts and Tweets. With unlimited online services available to market music and connect with your fans, mostly for free, it’s tempting to think that these tools are the beginning and end all of your music’s success. Sometimes, direct honesty and a personable insight into your music and your lives are all that is needed to created that fan connection.

“We’re a generation whose medium is television and movies, it just is. As much as we might like music we like it better with visual stimulus accompanying it with digital media, with the inundation of bands, the rate bands are coming out, the rate that music is consumed, I mean people just listen to something once and then move on. People have no choice to make it the music equivalent of a magazine, the go get the ones that you want, the style that you like, you listen to it, then you get another one and just blow through them, I mean they’re not novels, they’re not someone pouring some tremendous amount of time to really make some difference in someones life.

If things keep going that way, it’s not going get any easier for us, I know that’s for certain. I mean if the music is as good as we always hope that it will be, which I have no idea, it’s impossible for us to be, have any idea what we’re doing really, then hopefully people will find it, that it’s worth finding.”

A documentary film by filmmaker Nicholas Kleczewski about one of America’s best unknown bands, The Snake The Cross The Crown.

The Archive

conrad — Fri, 02 Oct 2009 21:27:09 +0000

Watching this video makes you realize what the music industry came from, and to what it is now.

The Archive from Sean Dunne on Vimeo.