Category Archives: Social Media

What has social media really changed?

thought of the day: Marketing, advertising and branding has always been about creating an emotional connection with your customer. Social media hasn’t changed this, it’s simply made the connection a 2-way communication.
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Gerd Leonhards presentation “Music 2.0 – The Time is NOW”

I’ll be honest, I don’t connect with many of Gerd Leonhard’s opinions on the music industry and where the whole music landscape is going but he does have some good snippets in many of his presentations. This is one of them from this presentation: “The first question is not: shall I pay money for your [...]
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Four succesful factors to building online communities

1. Content – the better the content, the more members you will have. 2. Members – the more members, the better content. 3. Member profile – ability to match member’s profiles together. 4. Transactions – easier it is to do the transaction, the more involved members will become. source
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Don’t expect Facebook to have a conscience

There has been growing talk online about Facebook using “targeted” ads on home pages and profile pages. Apart from the original Beacon disaster, Facebook has kept quite a low profile recently and upsetting the many millions of users has been softened to a faint grumble. However, this week, comments started popping up online again regarding [...]
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Musician Imogen Heap on connecting with your fans

This article was originally written in August 2009. Why am I re-posting it? The music industry has gone through intense turmoil over the past two years with traditional business models being ripped to shreds. I won’t go on but for many it’s been a real ugly time and if you are a label or an [...]
Also posted in Music Promotion, Opinion, Video | Leave a comment