Category Archives: Opinion

Gerd Leonhards presentation “Music 2.0 – The Time is NOW”

By conrad | Published: November 2, 2009
I’ll be honest, I don’t connect with many of Gerd Leonhard’s opinions on the music industry and where the whole music landscape is going but he does have some good snippets in many of his presentations. This is one of them from this presentation: “The first question is not: shall I pay money for your [...]
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Musician Imogen Heap on connecting with your fans

By conrad | Published: August 12, 2009
This article was originally written in August 2009. Why am I re-posting it? The music industry has gone through intense turmoil over the past two years with traditional business models being ripped to shreds. I won’t go on but for many it’s been a real ugly time and if you are a label or an [...]
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Music fans don’t want to just listen, they want an experience!

By conrad | Published: July 15, 2009
Last night at the Montreal Jazz Festival I met up with my business associate and friend Arnold Schwisberg, an entertainment lawyer based in Toronto. Arnie and I have worked together over the past eight years on various projects and always end up dissecting the music industry whenever we meet up. Having dinner with him overlooking [...]
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If you don’t adapt you will die

By conrad | Published: July 15, 2009
Entertainment is food. Consumers are hungry. They are open to more genres, styles, artists, actors & technologies than ever before. They have money. They willingly graze seeking out greener pastures. They want to pay what is economically fair; fair to them, after all, the customer is still the backbone of the entertainment industry. Music fans, TV/film [...]
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