Category Archives: Branding

What has social media really changed?

thought of the day: Marketing, advertising and branding has always been about creating an emotional connection with your customer. Social media hasn’t changed this, it’s simply made the connection a 2-way communication.
Also posted in Advertising, Communication, Marketing, Social Media | Leave a comment

A day with 3sixteen – connecting with your fans

3sixteen, a men’s fashion design company based out of New York, in collaboration with filmmaker Hilton Carter, put together this great “day in the life” video that really gives a raw insight into the day-to-day work and goings on at their company. The fashion industry is known for it’s impenetrable wall of jaded perfection, along [...]
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Mission Bicyles: Transfering an online experience to a physical store

With so much current focus on transferring an offline presence online and how companies can re-create their brand and consumer experience through websites, blogs and social media, it’s great to find an example of a complete reversal of the now typical marketing evolution path. I’ve been following Mission Bicycles in San Francisco since they launched their [...]
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Levi’s: OPioneers! – Go Forth campaign

Also posted in Video | Leave a comment