Author Archives: conrad

What has social media really changed?

By conrad | Published: November 17, 2009
thought of the day: Marketing, advertising and branding has always been about creating an emotional connection with your customer. Social media hasn’t changed this, it’s simply made the connection a 2-way communication.
Posted in Advertising, Branding, Communication, Marketing, Social Media | Leave a comment

Why music isn’t about making money

By conrad | Published: November 2, 2009
Everywhere I read I see voiced dismay about music not making anyone any money. Music being stolen, music being copied, music being turned into something that is watered down, diluted and shared without any respect for the label or the artist. It’s true, all this is happening but it doesn’t take away the fact that [...]
Posted in Music Promotion, Video | Leave a comment

Why out of date technology is growing in demand

By conrad | Published: November 2, 2009
“Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce. Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution. Meet the Kluge letterpress. An [...]
Posted in Provenance, Video | Leave a comment

A day with 3sixteen – connecting with your fans

By conrad | Published: November 2, 2009
3sixteen, a men’s fashion design company based out of New York, in collaboration with filmmaker Hilton Carter, put together this great “day in the life” video that really gives a raw insight into the day-to-day work and goings on at their company. The fashion industry is known for it’s impenetrable wall of jaded perfection, along [...]
Posted in Branding, Provenance, Video | Leave a comment

How the CRTC blew the wind right out of WIND’s sails

By conrad | Published: November 2, 2009
Last week was a pretty bad one for the Canadian wireless landscape. in terms of the customer. The CRTC ruled that Globalive, and hence their brand name subsidiary WIND, a foreign newcomer to the Canadian wireless landscape that promised to introduce serious competition into a overpriced, under-served and over state protected landscape, is too foreign. I [...]
Posted in Mobile, Technology | Leave a comment